About Arvid

I work on commercialization.

That has taken me through consulting, sales, leadership development, organizational learning, market analysis, partnerships, technology and AI.

From the outside, that can look like many different things. From my side, they have increasingly felt like different parts of the same problem:

How do organizations understand what is happening around them, make better commercial decisions, act on them, and learn enough to make the next decision better?

I am more interested in problems than titles

Depending on the context, I can be consultant, advisor, owner, partner, speaker, method developer or commercial lead. None of those feels complete.

The common denominator is usually that someone is trying to make something commercially better.

How I work

I tend to begin with the problem rather than the solution.

What do we know? What have we observed? What are we assuming? What would disprove the assumption? What can we test? What changed after we tested it?

This site is part of the work

It is closer to an open workbench than a portfolio. Some things here are mature. Some are early. Some are experiments. The labels should make that clear.